Cooperative Communications and Public Opinion – The Director’s Perspective (BLC914.1) (Video Conferencing Available)

When:
July 12, 2018 @ 9:00 am – 4:00 pm
2018-07-12T09:00:00-04:00
2018-07-12T16:00:00-04:00
Where:
Indiana Electric Cooperatives
720 N High School Rd
Indianapolis, IN 46214
USA
Cost:
$175
Contact:
Lena Morris
317.487.2261
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Given the challenges of the evolving energy landscape, effective communication from the cooperative is an area of increasing importance. Whether it is communicating future rate increases or advertising your cooperative’s participation in renewable energy programs, strong communication programs can strengthen your identity with member-owners and build loyalty.

Learning Objectives:

  • Differentiate between the communication roles and responsibilities of directors and those of cooperative staff
  • Describe the purpose of a communications policy
  • Recognize the value of a message
  • Recognize how a cooperative can manage messages and public perception

Who should attend?

  • CEOs
  • Directors
  • Employees
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