Media Training

February 6, 2024 @ 9:00 am – 3:00 pm
Indiana Electric Cooperative
8888 Keystone Crossing
Sayward Fry


From economic development to broadband deployment and community solar, electric cooperatives have a great story to tell. Effective media engagements are a key part of successfully telling your story. But without proper training, conversations with reporters can be daunting at best and disastrous at worst. Learn how to face the media with energy, enthusiasm and confidence. This comprehensive course will teach you how to control the conversation, cite data in a compelling way, and deliver sticky soundbites that influence target audiences. Using interactive group exercises and peer feedback, you will gain confidence and skills to manage reporter interactions. The workshop will provide examples, exercises, and materials for you to take back to your co-op and share with your leadership team.


Core Competencies

  • Strategic thinking
  • Communication
  • Adaptability and flexibility
  • Collaboration and leadership


Learning Objectives

  • Understand a reporter’s objective
  • Organize your thoughts
  • Rid your messaging of jargon
  • Deliver key points within broadcast time constraints
  • Communicate through soundbites
  • Bridge from unwanted questions to your message
  • Tackle unexpected questions
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